Don’t let the term “small business owner” hold you back from competing with the big boys in your field. A small business can often be overlooked for big contracts and projects because they come across as a start up business. That’s a bit ridiculous since even Apple was a start up at one point and Facebook was started in a dorm. Don’t allow yourself to be excluded from bidding on bigger contracts or going after bigger projects.
Here’s a couple of facts about small business; they provide more than 50% of all jobs and more than 60% of net new jobs have come from small business since way back in the 70’s. There are more than 25 million small businesses in the US and lastly roughly 70% of all small businesses are owned by a single person. Here are some tips to help you look like a bigger business until you actually get to be a bigger business.
Build Your Social Media Presence
Have you ever taken a peek at the Twitter or Facebook accounts of some of the bigger businesses? They all have one thing in common…they post A LOT, and the ones with big followings are pretty creative in the things they post. Some of it is helpful information, some humor and a lot of pictures and video. Before this scares you off understand you don’t need a whole marketing team to handle this. There are tools like Hootesuite that will allow you to schedule posts for the next month and the smaller packages are free.
Fix Your Website
If you have a beautiful brand new website, good job! Now you can move to the next step if you don’t then please pay attention. A badly done website built on some website maker can destroy your credibility. You need to look professional for potential clients and colleagues, so invest the money and get one professionally done for you.
If you want people to know your name then you need to introduce yourself. Use local meetup groups, networking groups, social media and whatever tool you can find to introduce yourself to new customers. Do everything you can to get in front of customers and that includes knocking on doors.
Put in the Work
The one thing every small business owner needs to understand before they ever open their doors is that you will work longer and harder than you ever imagined. This means extra hours researching your competition and how you can be better, working because your staff is sick or putting in hours on your social media campaign.
Small business is just a label and don’t let it hold you back from trying bigger things, the rewards are worth it.