There are a number of tips on how to improve traffic or increase view of your content. One advantage of that you get from Social media Optimization is that you get relevant link building and boost the site’s search engine ranking. It is embedding contents in places where people who share ideas about products and brands are filtered. Below are the tips or strategies to see to it that the content you are creating is optimized.
Landing Pages and Keyword list: make a list of your chosen main terms and add up the content that are of relevance to these items. See to it that you make catchy title headline and hooks the reader. Attach to it a not-so-obvious call to action tab.
Document files and PDF: Use your most vital keywords in titles and headers; use relevant keywords and descriptions on the PDF and the filename.
For AVP and Powerpoint: make sure that all video are served and a transcript of summary is attached. Use main keywords on the title tag of the page as well as the video title, meta data, filename and caption.
Images: Use the keyword in your filenames, tags, alternative tags, descriptions and captions. Use flicker for our images. Do the same in press releases and blogs
Use keywords in Twitter and Status Updates: Although this does not help your search engine rankings, your status updates can show up on Live Search and indexed pages of twitter. Try not to use ones that shorten URL’s and place direct URL’s in keywords.
Make use of site maps: know how to use the Google XML properly. The usage depends on the application. Google does not only offer integration for regular site map but also offers specialized news, search, video and geo site maps. Mobile site maps are included too.
Get more followers. This paves your way for visitors. The more twitter followers you have, the quicker search engines pick up you’re your page.
Make your content worthy of sharing and Retweeting. It must be engaging enough so the reader may find the desire of sharing it to his or her friends. Your content has a high chance of being viral if people want to spread it out and show it to their contacts because it can help them improve in areas like reputation, relationship and income. Viral contents are naturally exponential and as compared to word of mouth, it fades out quickly.
Present your website to Social Influencers. Utilize influencers of the key bloggers like Techcrunch or Mashable and make your massages even louder. Make sure that you send out are customized, precise and relevant to their main audience of the highly visited sites, and most importantly, make it a convincing product or story so that it makes them want to cover it. Stories that are not yet extensively covered by other news sources can help by giving them a feeling of exclusivity to the story.